Chinese-Speaking Tourism Marketing Specialist - Bali

Are you fluent in Mandarin and passionate about connecting with Chinese travelers? Coco Group Bali is seeking a dynamic Tourism Marketing Specialist to join our vibrant team in Bali. As a key player in our marketing division, you will drive engagement with Chinese tourists, leveraging your language skills to create unforgettable experiences. Based in Badung, you'll work closely with our team to develop and execute marketing strategies that highlight Bali's unique cultural and natural attractions.

At Coco Group Bali, we are dedicated to promoting Bali as a premier destination for Chinese travelers. Our mission is to showcase the island's rich heritage, stunning landscapes, and warm hospitality. As a Tourism Marketing Specialist, you'll play a crucial role in our efforts to attract and retain Chinese visitors, ensuring their stay in Bali is nothing short of extraordinary.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing campaigns targeting Chinese travelers, utilizing social media platforms like WeChat, Weibo, and Douyin.
• Create engaging content in Mandarin to promote Bali's tourism offerings, including cultural events, local cuisine, and hidden gems.
• Collaborate with the sales and operations teams to ensure seamless booking experiences for Chinese tourists.
• Analyze market trends and competitor activities to refine marketing strategies and improve customer engagement.
• Organize and participate in trade shows, exhibitions, and networking events to build relationships with Chinese travel agencies and tour operators.
• Monitor and report on the performance of marketing initiatives, providing insights to drive continuous improvement.
• Stay updated on industry trends and best practices in Chinese tourism marketing to ensure our strategies remain competitive.
• Assist in the development of promotional materials, such as brochures, videos, and digital ads, tailored to the preferences of Chinese travelers.

🎓 Kualifikasi & Syarat

• Fluent in Mandarin, both written and spoken.
• Proven experience in tourism marketing, preferably in a role that involves working with Chinese travelers.
• Strong understanding of social media marketing and digital platforms popular among Chinese audiences.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Creative thinker with a passion for storytelling and content creation.
• Familiarity with CRM tools like Salesforce or HubSpot is a plus.
• Bachelor's degree in Marketing, Tourism, International Relations, or a related field.

🛠️ Keahlian

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